Brightwok Kitchen × gravitytank FxD
Brightwok Kitchen was a fast-casual restaurant start-up getting ready to open their first location in downtown Chicago. They came to gravitytank (an innovation consultancy that would later become Salesforce Ignite) to help concept and prototype the new menu and ordering experience that they were working on ahead of their launch.
The Food Experience Design (FxD) team and a few more of us at gravitytank set up a two-week design sprint. We worked closely with founder and CEO, Jeremy Klaben, and head chef, Kolter Livengood. Because it was a great opportunity to demonstrate the process and experience of collaborating with FxD, we decided to document the project and put a video together to capture it.
Jeremy and Kolter are both incredibly passionate and talented, as are the FxD team so the video element of the project essentially wrote and produced itself. It came together really quickly (around 3 weeks to storyboard, shoot, cut and composite) but did a nice job of capturing the spirit of the collaboration between the two companies.